Watch Me RISE

Growing up in North Omaha was a struggle and challenge.

Some people would say at the time my vision of the word "rise" was to hopefully wake up every day with a hot meal on the table, to not get hit by a stray bullet overnight from the shoot‑outs the night before because all my mom could afford was section 8 housing. That is what "rise" meant to me; being the toughest kid in my neighborhood to keep from getting bullied, having to navigate through life believing I would never achieve anything in life. Now that's rough—or maybe some people would consider that tough.

Being black in a corrupted world where most times you were misjudged because of the color of your skin, when in reality, all I ever wanted to do is win. Taking loss after loss defeats a person mentally over time.

Twenty‑nine years later I was introduced to a program called RISE—a reentry program designed to give a second chance to those who thought they were beyond help. It taught me what it takes to create a successful business.

These people took a chance on a once‑poor kid who never even thought of owning my own business someday and being somebody in this world other than representing a gang that didn't have my best interest at heart.

Now I represent hope and change.

I will RISE to be a good father, I will RISE to be a success in the business world. I will RISE to give my time when I'm freed and while I'm still here to this great program and whatever they need from me. I will RISE to be the best version of myself. If you want people to follow you, you have to be real with yourself. I will RISE and make sure this generation doesn't make the same mistakes. I am no longer lost or confused. I will RISE and be sure of my future and goals I will accomplish and the many lives I will better along the way.

So watch me RISE.

McKenzie Ring

McKenzie Ring has over 20 years of experience helping businesses and organizations reach maximum audiences for growth. Specializing in social responsibility, digital marketing, photography, and content creation, McKenzie uses that experience to educate the public and grow a network of volunteers, donors, employers, and support for people returning to the community after incarceration.

Specializing and trained in documentary-based work, McKenzie has been an award-winning Midwest photographer and content creator for much of her professional life. She is passionate about bridging unlikely communities and building empathy through storytelling.

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